Our Team

Rico Gonzales

VIce President, New Mexico

Based in Las Cruces, Rico supports clients working across the Las Cruces/El Paso Borderplex and into Arizona. With deep knowledge of large public agencies, state government and corporate advocacy, Rico is ideally positioned to successfully guide clients through complex challenges to meet their goals. Innovation and collaboration are hallmarks of Rico’s practice and he brings that spirit to each client project.

Prior to joining S360, Rico served El Paso Electric as the Director of New Mexico/Arizona Government Affairs and Public Relations. In this role, Rico became well known for negotiating relationships between diverse stakeholders across three states – New Mexico Arizona, and Texas. He developed, negotiated and managed legislation at national and state levels including the Energy Transition Act and Consumer Protection Bill for Solar Customers. Rico also applied his community values to his role, overseeing El Paso Electric’s philanthropic and public relations budget and advocating for transformational public policy changes for local arts communities.

Early in his career, Rico served the New Mexico State Legislature as a Senate Analyst and then as Leadership Staff for the Majority Office. Here he cut his teeth in policy making, first in research and analysis and eventually in the directing of policy strategy for the State Senate. Rico not only developed his knowledge of the New Mexico Senate he also gained a nuanced understanding of the unique character of the community and needs along the Permian Basin where he anticipates working on behalf of S360 clients.

Following his time in the Senate, Rico developed a deep knowledge of agriculture policy serving dual roles as the Special Assistant to the New Mexico Department of Agriculture Secretary and Director of State Legislative Affairs for New Mexico State University’s College of Agriculture, Environmental and Consumer Services. His knowledge of legislative process, policy making, and strategic communications was instrumental in passing amendments to multiple ag-focused bills as well as securing budget increases for NMDA and the university.

Currently, Rico serves his community as Chairman of Mesilla Valley Economic Development Alliance and is a board member of several non-profits in New Mexico and Arizona. Together with his wife Amber and two children, Ava and Emma, Rico’s family has established a home for a wide variety of pets.

Rico Gonzales
can be reached at